Writing Ad Copy
MP4 | Video: AVC 1280×720 | Audio: AAC 48KHz 2ch | Duration: 1 Hours | 299 MB
Genre: eLearning | Language: English
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of holds for copywriters and creative strategists.